Building a loyal YouTube audience doesn’t happen overnight. A large part of creating high quality content involves passion and dedication, but when you look a little deeper, there’s a science to engaging audiences too.
Here are 8 tips to help you reach the right audiences on YouTube and keep them coming back.
1. Match your expertise to the type of content you want to produce. Be consistent too.
Before you start thinking about the audience you want to reach, ask yourself what you’re good at. Are you a total movie buff? Experienced make-up guru? Comedian at heart? Choosing to focus your channel on an area that you’re well-versed in sets you up to succeed. When you speak to your passions, your knowledge and personality shine through. Bonus: you’ll come across as genuine and authentic (we’ll speak more on that later).
2. Do your research on the audience you wish to reach, and start speaking their language.
Once you’ve figured out the type of content you want to produce, it’s time to consider your audience. When it comes to targeting the right one and getting them to engage with your content, you need to do your research. Find out the names of relevant fan communities, learn their lingo, and incorporate their official names and vocabulary into your speak. From Tumblr to Reddit, communities congregate in specific places and you want to help shape those discussions.